![image 16 [Vectorized].png](https://static.wixstatic.com/media/a6c31e_7d4b822499164a1ea2a1a141dda76ee1~mv2.png/v1/fill/w_224,h_57,al_c,q_85,enc_avif,quality_auto/a6c31e_7d4b822499164a1ea2a1a141dda76ee1~mv2.png)
Marine Conservation Society
Leading a national charity's social media team through a period of growth
Services
I joined the Marine Conservation Society as Interim Social Media Manager, providing strategic leadership for the charity's social media function during a period of transition.
Alongside overseeing paid and organic social media activity, I line managed members of the social media team, guided content strategy, supported campaign delivery and helped ensure the charity's social channels continued to grow while delivering against wider organisational objectives.
149%
150%
106%
114%
Increase in followers
Increase in engagement
Increase in page visits
Increase in link clicks
The Challenge
The Marine Conservation Society needed experienced leadership to support its social media team while maintaining momentum across multiple campaigns and channels.
The role required more than day-to-day content management. It involved leading a busy team, supporting colleagues, shaping strategy and ensuring paid and organic activity worked together to deliver consistent results for the organisation.
My Approach
As Interim Social Media Manager, I provided both strategic direction and day-to-day leadership for the charity's social media activity.
My responsibilities included:
-
Leading and supporting the social media team.
-
Line managing staff and providing coaching and guidance.
-
Developing and overseeing organic and paid social media strategy.
-
Supporting campaign planning and delivery across multiple departments.
-
Using performance insights to inform future content and campaign decisions.
-
Ensuring activity aligned with wider organisational communications objectives.
Throughout my contract, I worked closely with colleagues across the charity to strengthen processes, support the team and maintain a consistent, high-quality social media presence.
The Impact
During my time leading the social media team, the charity experienced strong growth across its social media channels, increasing audience size, engagement and traffic.
Highlights included:
-
149% increase in followers.
-
150% increase in content interactions.
-
106% increase in page visits.
-
114% increase in link clicks.
Alongside these results, I helped provide stability and strategic leadership for the social media function, supporting the team to deliver high-quality campaigns while embedding a clear, collaborative approach to social media across the organisation.
.png)
.png)
